Main the Photo voltaic Revolution: Wealthy Feola Explains How Photo voltaic Unique Reveals Excessive-Worth Leads

On the planet of photo voltaic gross sales, discovering heat leads is akin to putting gold. Whereas conventional door-to-door gross sales have lengthy been a dependable approach, the true treasure trove lies in nearly discovering householders who’re able to embrace planet-friendly options. That is exactly the place Photo voltaic Unique, an eight-figure photo voltaic advertising and marketing firm, has established itself because the business chief, connecting the nation’s most revered photo voltaic firms with pre-set appointments and high-value leads.

I sat down with Founder Wealthy Feola to debate Photo voltaic Unique’s stellar document of collaborating with over 3,000 glad purchasers throughout 286 markets and 45 states, whereas delivering a formidable over two million residential and industrial photo voltaic leads.

Tailoring Adverts To Unearth Excessive-High quality Candidates

Feola started his profession as a door-to-door salesperson specializing in dwelling upgrades almost 15 years in the past. A number of of his account representatives even have backgrounds in photo voltaic gross sales, giving them firsthand data of what it takes to safe receptive leads. For Feola and his crew, it’s clear {that a} personalized strategy is perfect for each in-person and digital leads.

Photo voltaic Unique targets viable leads by investing in advert campaigns throughout platforms comparable to Google, Fb, and YouTube. Feola defined, “The extra information that you would be able to compile as quick as potential, the higher you get at concentrating on higher-quality candidates on these platforms. The secret’s discovering financially certified leads who’ve buying intent.”

As Feola identified, what makes photo voltaic adverts extremely efficient in a single state might not yield the identical leads to one other. Completely different states have various internet metering laws, and in sure markets, householders can not utterly offset their power necessities.

“It’s powerful for photo voltaic distributors to navigate. It takes lots of time to know these completely different insurance policies. However that’s the place we are available,” mentioned Feola. “Numerous planning and technical experience goes into operating a legit advert that doesn’t get shut down on account of lack of coverage compliance. We now have it right down to a science.”

All of that is significantly essential given the growing significance of digital gross sales. Feola defined, earlier than the pandemic, 80-90% of photo voltaic gross sales have been carried out in individual. Presently, that share has decreased to 50%, with digital gross sales constituting the remaining half.

In line with Feola, a pivotal factor of Photo voltaic Unique’s technique has concerned consolidating their operations right into a single account via which they handle all their adverts on Fb, Google, and YouTube. This strategy has enabled them to progressively spend bigger quantities on these platforms over time.

“We now function from one seasoned account that has been gaining credibility over the past six years,” mentioned Feola. “We all the time pay on time. Well timed funds maintain vital worth for Google, and that’s serving to us proceed to scale up.”

Photo voltaic Unique Excels in Producing Excessive-Worth Leads

One standout providing from Photo voltaic Unique is using their devoted name heart, offered freed from cost to purchasers throughout their trial interval. This name heart empowers companion firms to schedule appointments with the unique leads offered by Feola and his crew.

“The truth that we provide our name heart totally free is a large perk that may assist our purchasers save time, so that they solely meet with essentially the most certified and ready-to-buy householders,” he mentioned.

Given the technical prowess of the Photo voltaic Unique crew, it comes as no shock that their adverts have constantly ranked as essentially the most seen on Google and YouTube for the previous three years.

Feola went on, “We’re taking about 26% of the market share. Our subsequent largest competitor is at 13%. We might hypothetically quadruple our spend and nonetheless be capable of keep a really comparable value per lead.”

Past Photo voltaic Gross sales: A Vibrant Future Forward

Feola envisions Photo voltaic Unique as a one-stop store for photo voltaic lead campaigns in any market and with any goal demographic throughout the nation, a testomony to his dedication to development. However he’s not stopping there.

The crew is now centered on launching different advertising and marketing firms that leverage their advert spending and information analytics experience in fields adjoining to photo voltaic, together with roofing, pest management, safety, and even debt consolidation. Like Photo voltaic Unique, these advertising and marketing ventures are actually swiftly rising as trailblazers throughout these parallel verticals, proving that, beneath Feola’s management, the sky’s the restrict.

About Wealthy Feola and Photo voltaic Unique

Wealthy Feola is the Founding father of Photo voltaic Unique, an 8-figure advertising and marketing firm that generates distinctive, certified leads and appointments for photo voltaic firms throughout the nation. Photo voltaic Unique has been featured in Digital Journal, Yahoo Finance, NBC and FOX amongst different publications. Need to skyrocket the success of your photo voltaic enterprise with top-notch leads? Go to this hyperlink to guide a method name: