WooCommerce has grow to be the go-to ecommerce platform for small companies and companies. Nonetheless, with the recognition of this open supply resolution comes a rising variety of customers trying to migrate their retailer from WooCommerce to BigCommerce. Migrations could be sophisticated since you’re shifting from one platform to a different, nevertheless it’s price it. On this article, we’ll stroll by how the migration from WooCommerce works and the way it might help what you are promoting succeed on BigCommerce.
Understanding WooCommerce and BigCommerce
WooCommerce is an eCommerce platform that means that you can promote services on-line. BigCommerce can be an eCommerce platform, nevertheless it’s rather more than that: it’s a high-growth cloud-based eCommerce platform that helps you create and handle your on-line retailer with ease.
BigCommerce gives every part you have to construct and run your on-line enterprise together with cost processing, procuring cart performance and extra! If you’re on the lookout for a simple approach to promote bodily or digital items through a pretty storefront then BigCommerce could also be best for you!
Causes for Migration
WooCommerce is a good platform, nevertheless it has limitations. BigCommerce is a full-featured ecommerce platform that gives extra options and adaptability than WooCommerce does. For instance:
- BigCommerce has higher assist for worldwide shops as a result of it’s constructed on high of an enterprise-level procuring cart software program known as Magento Commerce (previously referred to as Magento). WooCommerce depends on WordPress, which makes it tough to customise for worldwide shops.
- BigCommerce helps multi-store homeowners you’ll be able to run a number of on-line shops from one account whereas WooCommerce doesn’t at present provide this characteristic.
Getting ready for Migration
We advocate that you just put together your retailer for the migration and check the method earlier than you start.
Backup Your Retailer
You will have to again up your entire present information, together with product listings, clients and orders. If potential, we advocate creating an export file of this information in case there are any points with migration or if you wish to return to utilizing WooCommerce. You could find extra details about backing up right here.
Check the Migration Course of
We advocate testing out our migration instrument through the use of it on a dummy retailer earlier than contemplating the method to migrate WooCommerce to BigCommerce (this may be performed with no danger). It will permit each groups at BigCommerce and Shopify/Woocommerce work collectively intently in order that we will guarantee every part runs easily when migrating over hundreds of merchandise!
Step-by-Step Migration Course of
Let’s begin with the fundamentals. Step one in migrating your retailer is to import merchandise from WooCommerce. To do that, you’ll want to attach BigCommerce and WooCommerce through API credentials (offered by every platform).
Subsequent up: clients! This may be performed both manually or robotically by our automated buyer migration instrument. In the event you select the latter choice, we’ll pull your entire current buyer information into BigCommerce so that they’re able to go as soon as their new account is created on our platform.
We additionally provide two choices for importing orders: one which imports each order made in a particular time interval; one other that imports all orders from each platforms concurrently (this implies any new orders could have transport info accessible). For both choice, there are further fields accessible for personalisation if vital for instance, if an order was positioned utilizing PayPal however wants cost info up to date earlier than processing it once more inside BigCommerce.
When you’ve imported your entire information, it’s time to check! We advocate working by just a few check orders on each platforms. It will be certain that every part is so as earlier than formally launching your new retailer.
Coping with Challenges
When you have a big retailer, it would take time. In case your stock is in depth and sophisticated, it would take extra time. In case your buyer base is massive and energetic, the migration course of may very well be even longer than anticipated due to the additional assist wanted from BigCommerce throughout this course of.
If any of those situations apply to you or when you’re simply somebody who likes to plan forward then we propose getting began on this mission as quickly as potential in order that when it’s time for us to maneuver over all of our information (which occurs robotically), we will get proper into utilizing our new platform with none hiccups or delays!
Optimizing the BigCommerce Retailer
When you’ve migrated your WooCommerce retailer over to BigCommerce, it’s time to optimize the BigCommerce retailer. Optimizing the brand new platform is a crucial a part of the migration course of. In the event you don’t optimize your retailer and ensure all of its options are working correctly, then clients who’ve migrated will doubtless have a damaging expertise with their buy and should select to not store at your retailer once more sooner or later.
There are lots of various things that may be performed throughout this stage of migration which is able to assist enhance consumer expertise on each platforms:
- Altering URL Construction – Altering URLs is a method to make sure consistency between each platforms whereas additionally making them simpler for customers to recollect and share throughout social media channels like Twitter or Fb the place they may point out their favourite merchandise from one website however give them hyperlinks utilizing one other website’s URL construction (e.g., bigcommercewebsite[dot]com/productname).
- Transferring Pictures into Folders – Transferring photos into folders makes them simpler for search engines like google (like Google) discover as a result of it provides them extra context about what every picture represents inside its respective product class web page itemizing; this improves natural site visitors by permitting individuals looking out on-line by Bing/Yahoo!/Bing Search Engine Outcomes Pages (SERPs) see related outcomes first as an alternative of getting generic search outcomes pop up first earlier than discovering what they’re on the lookout for always regardless that this isn’t at all times true as a result of typically generic phrases aren’t essentially dangerous ones both so if somebody sorts one thing else as an alternative then these too would come up first regardless however nonetheless…
Now that you just’ve migrated your retailer, it’s time to get right down to enterprise. Listed below are some steps you’ll be able to take after the migration course of:
- Importing information from WooCommerce to BigCommerce
- Creating a brand new retailer in BigCommerce
- Testing the brand new retailer with dummy info and ensuring every part works as anticipated earlier than launching it reside (or sending it off for overview by your consumer)
- Launching the brand new website by itself URL
The migration course of could be difficult, nevertheless it’s price it! You’ll be capable of reap the benefits of all of the options that BigCommerce has to supply, together with a sturdy storefront and analytics instruments. And when you’ve got any questions alongside the way in which, don’t hesitate to achieve out we’re right here to assist!